If you are someone who makes video content, you will know that one of the most important decisions you have to make is where to post said content. You might have the video of the year, but if it doesn’t go on the right platform and no one watches it, how will it succeed?
Content channels are constantly changing and it’s important to go with the flow. However, for video content, you will be glad to know that the classic names are still at the top of the list this year and going into next. With one newer name flashing onto the scene too.
Without keeping you for any longer, here are the top 3 video platforms on which to post your content going in the new year.
Enjoy and happy filming!
YouTube
This first entry won’t be a surprise to anyone. YouTube still reigns supreme when it comes to video content. According to Statista, 1.86 billion people are using YouTube in 2021 and this figure seems to continue to rise going into the next year. When it comes to having a large audience for your video content, YouTube is the exact right place.
YouTube has been on the scene for a long time but it has also very much kept up with the times. The site continues to be relevant with its trending, “shorts”, and breaking news options. There is a range of different ways to watch content on YouTube, all appealing to different audiences of people.
If you have video content of any kind to post and promote, YouTube is a great place to do it. You will be speaking to a large audience, the platform is up to date and relevant, and you have the option to monetise your content when you reach a certain number of subscribers.
Vimeo
Vimeo is a video platform that has also been around for years but one that is maybe more popular specifically among filmmakers and film appreciators. There is a more professional level of viewers on Vimeo and peer feedback is very common on the platform.
If you have something to post that is less in the avenue of vlogs and personal content and is rather more of a film project, independent film, or visual piece, Vimeo could be a more appropriate place for you.
A bonus is that it is an ad-free platform, they make their money from membership levels.
TikTok
Don’t rule out TikTok too early as a place to post video content. TikTok is the largest growing video content platform in the world right now and its audience only continues to grow. If you want to grow your following, get your name out there, and show off your skills or content, TikTok really can be a great place to do that.
Don’t underestimate the power of 15-second videos, and don’t underestimate the popularity you can find there.
If anything, it’s worth a go.
Everything in content right now is about exposure and scaling upwards. Pick the right platform for your content and you will find success comes much easier.
That’s all we want, isn’t it?
